Kaiti Norton Avatar
Kaiti Norton
Kaiti Norton is a writer, editor, and content strategist with more than seven years of experience covering the B2B software industry. She specializes in marketing, project management, and HR technologies, and her work has been featured in several industry publications like Worth Magazine, TechRepublic, Webopedia.com, Small Business Computing, IT Business Edge, and eSecurity Planet.

Expertise

  • Company culture
  • Team leadership
  • SaaS market analysis
  • Process automation
  • Project management
  • Marketing strategy
  • Website design & development

Education

University of Louisville – Bachelor of Arts, English & Women’s Studies

Highlights

  • Worked with tech industry giants like Dell, VMware, and Avaya to develop user-focused marketing strategies (social media, email, video, podcasts, blogs, etc.) Led three small business website launches from start to finish Researched and reviewed 100+ SaaS products in HR, project management, marketing, CRM, and cybersecurity markets Worked with tech industry giants like Dell, VMware, and Avaya to develop user-focused marketing strategies (social media, email, video, podcasts, blogs, etc.)
  • Led three small business website launches from start to finish
  • Researched and reviewed 100+ SaaS products in HR, project management, marketing, CRM, and cybersecurity markets
  • Spearheaded employee engagement committee for a 40-person team and organized internal events to promote company culture and values
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